June 21 & 222023 DETROIT, MICHIGAN - Usa 1st International Conference on Automotive Body Finishing in North America


SURCAR is the World class event for the Worldwide Car Body Finishing Community

Created for the first time in 1964, SURCAR has evolved from a two days Congress held every 2 years in the South of France to a Worldwide brand dedicated to the Automotive Body and Paint Finishing Industries with an event portfolio all over the world.

SURCAR Community’s overall purpose is to leverage the dynamic experience of the Community Members to provide insights, share ideas and best practice on Surface Fnishing.

Every year, the leading voices of the industry are rewarded by the SURCAR Community through the CONGRESS AWARDS CEREMONY.

SURCAR Cannes Congress: A major Congress dedicated to automotive paint finishing since 1964

SURCAR Cannes gathers more than 250 delegates from the Car Body Surface Finishing Community at each edition of the Congress.

The Place where experts and all major decision makers meet every two years

Since it was founded in 1964, SURCAR quickly became the Bi-Annual meeting for both International Automotive Original Equipment Manufacturers with their specialized Surface Treatment, Sealant, Paint Materials, Equipment and Facilities Suppliers. Every new edition of the SURCAR Congress allowed decision makers of the Paint Finishing Community to discover innovations presented by Top-level experts from all over the world.

The Program is carefully established with the Help of an International Technical Committee of Surface Finishing experts and focuses on Innovations of Paint Materials and Equipment, new Clean Technologies, Surface Treatment developments, Feedback and Benchmarking of Installations, Materials and Processes as well as latest steps taken to meet the Environmental Challenges.

2014: SURCAR moves to Asia!

The success of historical SURCAR Cannes led to the addition of a SURCAR Congress for Asia held every 18 months in Shanghai.

More than 250 delegates have attended the first 4 editions of SURCAR Shanghai Congress, which have become the annual leading Congress for Asian decision makers of the Automotive Body and Paint Finishing industry, offering major networking and business opportunities to the Asian Community.

2016: The development of new tailored events for the International Community

To keep Networking active in between two congresses, SURCAR launched in 2016 several Specific Workshops and an International AWARDS Event to reward noteworthy Projects and Processes, which gave Automotive OEM and their Suppliers useful opportunities to meet several times per year.

Professional and high-level Events. SURCAR is a very good platform for communicating, discussing and sharing experience and new Technologies in different fields such as Paint, Equipment and Process – Major Asian Automakers representative

2018: SURCAR expands to North America!

Following its successful events in Europe and in Asia, SURCAR expanded into the North American market by organizing its first congress in Detroit (MI, USA) in June 2018.

Over 200 highly qualified Automotive Experts came together to participate this milestone Event. 35 Speakers from US and World Car Manufacturing and Paint Material & Equipment supplier companies presented and debated about Paint appearance, Paintshop upgrades and trends, Paintshop development and environment, and Paintshop innovation.

Based on the SURCAR Congress Satisfaction Survey, 95%* of participants were very satisfied or satisfied with the event!

A regular gathering is now scheduled every year in June in DETROIT to keep the members connected in a meaningful way.

Great topic, great conference – Major American Automakers Representative

SURCAR Detroit 2019

After the huge success of the first edition of the DETROIT SURCAR CONGRESS in 2018, SURCAR Team organized a brand new Event, “SURCAR #Connect”. This 2019 Detroit Connect Meeting consisted of half-day networking charity event followed by a full day detailed Technique Sessions.

SURCAR Detroit 2020 – Virtual Summit

SURCAR is all about helping the Car Painting Industry and Community to stay connected, keep strong and present together – and the 2020 online Event truly reinforced that spirit. In addition to the inspiring keynotes and presentations, SURCAR Virtual Summit gave an opportunity to the community members to talk together and exchange information with their peers across the world, in a year when travelling was make impossible due to the Covid-19 pandemic.

SURCAR Detroit 2021

The SURCAR 4th North America Congress brought us finally back together in a Face to Face Congress.
It represented a great occasion to renew and reinforce the contact and information flow in our Community to help us all react and succeed in a rapidly changing Industry.
The rich agenda also included Material sourcing and Shortages, two extremely relevant topics in the context of respecting all necessary health regulations and measures.

SURCAR #Connect 2022

For the 2nd edition of SURCAR #Connect, our Community gathered in an unconventional venue, the Tiger Club at the Comerica Park in Detroit.
The main goals of this 1-day Meeting were to consolidate and strengthen the Network, and to share the latest innovations through interesting Technical Presentations.

Discover DETROIT 2021 Awards Winners

  • The Award for Innovation – Mark MURRAY – DÜRR SYSTEMS
  • The Award for Technique – Marc TORNERO – FORD MOTOR COMPANY & Scott BARNETT – 3M
  • The Jury’s Award – Adam LACKNER, STELLANTIS & Dominic VENTOLA, GIFFIN
  • The Award for Grand Challenge – ORONTEC

Discover SHANGHAI 2022 Awards Winners

  • The Award for Innovation – Dr. Jing Yu HUANG – BASF
  • The Award for Technique Wilson WU- 3M
  • The Jury’s Award – Le WANG- BMW BRILLIANCE & Songbai XU- ISRA VISION
  • The Award for Asian Championship – SAMES